Optimum Nutrition's 100% Whey Gold Standard Protein won the Supplement Of The Year and Protein Powder Of The Year award for 2005, 2006, 2007, and 2008. Optimum Nutrition is raising the bar again with the 3rd generation of ON 100% Whey Protein - ON 100% Whey Gold Standard Whey Protein Isolates are 90% pure protein by weight.

They are the purest and most expensive form of whey protein that exists. That's why they are the first ingredients you read on the 100% Whey Gold Standard label.

By using Whey Protein Isolates as our primary protein source, we're able to pack 24 grams of the purest, muscle-building protein per serving, with a lot less of the fat, cholesterol, lactose, and other stuff that you can do without. There's no question this is the standard by which other whey proteins are measured.